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SEO refers to Search Engine Optimization. Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines; like google search, msn search, yahoo search etc. It helps to increase the number of visitors for a web site. The process of increasing the amount of visitors of a Web site make the ranking higher in the search results of a search engine for a particular web site. The higher a Web site ranks in the results of a search, the greater the chance that the web site will be visited by a user.

It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines.